ON24

Why Use Calendar Links in ON24

Adding to calendars directly from ON24 reduces no-shows and delivers a clear call-to-action for your attendees.

• Boost attendance with universal Add-to-Calendar links.
• Brandable invites and landing pages for consistency.
• Gain insights with click and attendance analytics.
• Time-zone safe scheduling, so your global audience is always aligned.

Using Calendar Links in ON24 Workflows

Turn ON24 Activity into Calendar Events

1. Create a CalendarLink for New Registrants

Use triggers such as 'New Registrant' and 'New Upcoming Event' to instantly create calendar entries, capturing user intent and engagement.

2. Map Event Data to CalendarLink

Simply map titles, dates, and descriptions to CalendarLink. Optionally include RSVP details for greater attendee management.

3. Publish the Personalised Invite

Get the Add-to-Calendar link and embed it into your emails or use on your landing pages for seamless attendee integration.

Fire ON24 Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Select 'New Event' to initiate ON24 workflows whenever a CalendarLink event is created.

2. Map Add-to-Calendar Data

Ensure titles, dates, times, and attendee details flow seamlessly into your ON24 systems.

3. Update Events or Create New Entries

Utilize Create Registrant or Update Webcast actions to keep your ON24 records current and comprehensive.

Optimising Calendar Links in ON24

• Leverage click and attendance analytics to refine webinar strategies.
• Ensure your Add-to-Calendar links are at prime visibility points.
• Synchronize reminders across all platforms to reduce no-shows.
• Utilize branded invites for consistent messaging and recognition.