Why Calendar Links Supercharge Mailchimp Transactional

Integrating CalendarLink with Mailchimp Transactional reduces no-shows by providing clear calls to action through add-to-calendar features.

• Add events directly to Google, Outlook, Apple, and more.
• Use brandable invites to maintain your brand identity.
• Receive click and attendance analytics to track engagement.
• Utilize smart reminders to keep everyone informed.

Using Calendar Links in Mailchimp Transactional Workflows

Turn Mailchimp Transactional Activities into Calendar Events

1. Create a CalendarLink for each new or updated contact

Set signals with common triggers like New or Updated Contact and New Upcoming Event.

2. Send data to CalendarLink

Map relevant data such as names, event dates, and descriptions to craft personalized invites, optionally capturing RSVP details.

3. Publish the personalized invite

Retrieve the Add-to-Calendar link to embed effortlessly within your Mailchimp Transactional messages.

Fire Mailchimp Transactional Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Choose triggers such as New Event, Updated Contact, or catch RSVP data to initiate workflows.

2. Map Add-to-Calendar Data

Streamline the flow of titles, dates, times, and attendee information seamlessly into Mailchimp Transactional.

3. Send an email through Mandrill's system!

Use actions like sending emails through Mandrill's system to update recipients and log engagement metrics.

Optimising Calendar Links in Mailchimp Transactional

• Utilize universal Add-to-Calendar links for better user compatibility.
• Embed links in transactional emails for seamless event logging.
• Use analytics to understand click-through and attendance rates.
• Leverage time-zone safety to ensure accurate reminders and notifications.