SparkPost

Why Calendar Links Supercharge SparkPost

Enhance SparkPost emails with CalendarLink for reduced no-shows and faster audience action.

• Universal Add to Calendar support (Google, Outlook, Apple, etc.)
• Boosts attendance by making events easy to remember
• Integrate with Zapier, Make, API & webhooks for seamless workflows
• Smart reminders reduce missed appointments

How SparkPost Works with CalendarLink

Integrate SparkPost Emails with Add-to-Calendar

1. Detect New or Updated Contacts

Use triggers like New or Updated Contact in SparkPost to initiate calendar invitations, capturing the audience's intent immediately.

2. Send Data to CalendarLink

Transfer event names, dates, and details. Optionally capture RSVPs to know who’s coming.

3. Publish the Event Invitation

Retrieve the personalized Add-to-Calendar link to include in your SparkPost emails, ensuring broad outreach.

Fire SparkPost Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Select triggers like New Upcoming Event to initiate workflows within SparkPost.

2. Map Add-to-Calendar Data

Ensure event titles, dates, and times are accurately passed to your SparkPost system for seamless integration.

3. Send Emails with Event Details

Use Send Email action in SparkPost to notify contacts of new events directly through their calendar.

Best Practices for automating SparkPost Calendar Invites

• Ensure universal calendar compatibility to maximize invite reach
• Utilize click analytics to track engagement levels
• Design brandable invitations that align with your marketing materials
• Use subscription calendars to keep multiple events organized