Trackdesk

Why Use Calendar Links in Trackdesk

Calendar links optimize engagement by reducing no-shows and providing clear calls to action through universal Add-to-Calendar functionality.

• Universal Add-to-Calendar links for seamless integration.
• Smart reminders and notifications to boost attendance.
• Analytics to track event engagement and attendance.
• Works on web, email, and mobile platforms with ease.

How Trackdesk Works with CalendarLink

1. Create a CalendarLink for each new or updated contact

Utilize triggers like New or Updated Contact or New Upcoming Event in Trackdesk to signal when an Add-to-Calendar invitation should be sent.

2. Send data to CalendarLink

Map essential details like names, event dates, and descriptions. Optionally capture RSVP data to further personalize invitations.

3. Publish the personalized invite

Receive your Add-to-Calendar link and share it across your communication channels, ensuring maximum reach and participation.

Fire Trackdesk Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Select New Event or RSVP as a trigger to initiate Trackdesk workflows based on calendar interactions.

2. Map Add-to-Calendar Data

Ensure smooth data transfer by mapping titles, dates, times, and attendees from CalendarLink into Trackdesk.

3. Create a new conversion

Upon capturing event data, update or log new conversions in Trackdesk to track engagement effectively.

Pro Tips for Trackdesk and Add-to-Calendar

• Embed Add-to-Calendar links in emails to boost open rates.
• Analyze click and attendance data to optimize event timing.
• Use smart reminders to reduce late arrivals.
• Create subscription calendars for ongoing engagement.