SmartEmailing

Why Add-to-Calendar Works with SmartEmailing

Boost your event attendance and reduce no-shows by integrating CalendarLink’s smart Add-to-Calendar feature directly within your SmartEmailing campaigns.

• Universal Add to Calendar links for all platforms
• Boost attendance and reduce no-shows
• Brandable invites with smart reminders
• Integrates seamlessly using Zapier, Make, API, & webhooks

Using Calendar Links in SmartEmailing Workflows

Turn SmartEmailing Activity into Calendar Events

1. Trigger an Add-to-Calendar action for Contact Updates

Leverage triggers like New or Updated Contact and New Upcoming Event to signal interest and intent for calendar actions.

2. Send data to CalendarLink

Map essential details like event name, date, and description. Optionally, capture RSVP data to personalize invitations.

3. Publish the personalized invite

Retrieve the Add-to-Calendar link and incorporate it into your SmartEmailing campaigns to ensure all recipients can easily RSVP and block their calendars.

Fire SmartEmailing Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Select triggers such as New Upcoming Event or RSVP to automatically initiate follow-up workflows in SmartEmailing.

2. Map Add-to-Calendar Data

Ensure smooth data flow from CalendarLink to SmartEmailing by mapping titles, dates, times, and attendee information.

3. Create or Update Contact

Use the Create or Update Contact action to enhance your contact database, ensuring your records reflect the most recent event interactions.

Optimising Calendar Links in SmartEmailing

• Use analytics to track click and attendance rates
• Customize invite branding for greater impact
• Schedule reminders to reduce no-shows
• Sync calendars automatically to avoid conflicts