Why Add-to-Calendar Works with SendGrid

Calendar links in SendGrid enhance engagement by providing a clear call to action, lowering no-shows and simplifying event scheduling.

• Universal Add to Calendar links for all platforms
• Instant engagement with no-code setup
• Brandable invites tailored to your business
• Seamless integration with Zapier and other tools

How SendGrid Works with CalendarLink

Create Seamless Event Flow with SendGrid

1. Use New or Updated Contact Triggers

Start your workflow when a contact is added or updated in SendGrid to signal potential event invites.

2. Send Data to CalendarLink

Map essential details like names and event dates to CalendarLink, with optional RSVP capture for richer information.

3. Publish the Customized Invite

Receive a personalized Add-to-Calendar link to share directly with your audience.

Fire SendGrid Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Select triggers like New Upcoming Event or RSVP to kickstart SendGrid actions.

2. Map Add-to-Calendar Data

Automatically import event titles, dates, and participants into your SendGrid workflow.

3. Send Emails with Event Details

Use Send Email or Create or Update Contact actions to distribute invites and enhance communication.

Optimising Calendar Links in SendGrid

• Utilize attendance analytics to refine your events
• Customize invite pages to align with your brand
• Leverage smart reminders to boost attendance and reduce no-shows
• Create subscription calendars to keep attendees informed