Ruler Analytics

Why Use Calendar Links in Ruler Analytics

Calendar links lower no-shows and encourage instant action by embedding clear calls to action directly into calendars.

• Boosts event attendance through smart reminders
• Universal Add to Calendar support increases accessibility
• Track clicks and attendance metrics seamlessly
• Reduces no-shows with timezone-safe notifications

Using Calendar Links in Ruler Analytics Workflows

Turn Ruler Analytics Events into Calendar Invites

1. Create a CalendarLink when there's a New Opportunity

Utilize triggers like New Opportunity or New Conversion to signal a moment of engagement, ready for Add-to-Calendar integration.

2. Send data to CalendarLink

Map your event details—like names, dates, and descriptions—into CalendarLink. Optionally, add RSVP capabilities.

3. Publish the personalized invite

Generate and retrieve the Add-to-Calendar link, ready to boost engagement instantly.

Fire Ruler Analytics Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Select the New Event or Updated Contact trigger to start your workflow in Ruler Analytics.

2. Map Add-to-Calendar Data

Ensure titles, dates, and attendee information flow into your system efficiently.

3. Find a Contact in the system by ID

Use the attendee data to update contact records or trigger further engagement tactics.

Optimising Calendar Links in Ruler Analytics

• Regularly update event descriptions for clarity
• Analyze attendance data to refine marketing strategies
• Ensure notifications respect user time zones
• Embed calendar links in newsletters for broader reach