Pillar

Why Add-to-Calendar Works with Pillar

Reduce no-shows and boost engagement by integrating clear Add-to-Calendar calls to action directly in Pillar.

• Universal “Add to Calendar” for all platforms.
• No-code setup makes integration a breeze.
• Smart reminders keep your audience informed.
• Analytics to track clicks and attendance.

How Pillar Works with CalendarLink

Trigger Calendar Events with Pillar Actions

1. Leverage New or Updated Contacts as Triggers

With Pillar, whenever you have a new or updated contact, use it as a trigger to start your seamless Add-to-Calendar journey.

2. Send Event Data to CalendarLink

Map your event details including names, dates, and descriptions to CalendarLink. Optionally, embed RSVP functionality for better management.

3. Publish the Invite with Add-to-Calendar Links

Receive the ready-to-use Add-to-Calendar link back from CalendarLink, perfectly suitable for all platforms.

Fire Pillar Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Activate your workflow with a New Upcoming Event or RSVP capture directly from CalendarLink.

2. Map Add-to-Calendar Data

Flow crucial details such as titles, dates, attendee data into your Pillar system efficiently.

3. Create a New Event in Pillar

Automatically log engagement and create a new event in your Pillar customer table to keep your productivity seamless.

Optimising Calendar Links in Pillar

• Ensure invites are brand-consistent with customizable landing pages.
• Leverage click analytics to measure engagement.
• Schedule smart reminders for maximum attendance.
• Utilize subscription calendars to keep audiences updated.