MoEngage

Why Add-to-Calendar Works with MoEngage

Adding calendar links directly into your MoEngage campaigns can drastically reduce no-shows and enhance prompt engagement.

• Universal “Add to Calendar” functionality across Google, Outlook, Apple, and more.
• Gain insights with click and attendance analytics.
• Brandable invites that enhance your engagement strategy.
• Optional RSVP capture for simplified response management.

Using Calendar Links in MoEngage Workflows

Turn MoEngage Activity into Calendar Events

1. Create a CalendarLink for each new or updated event

Leverage New or Updated Contact and New Upcoming Event triggers in MoEngage to signal user interest or engagement.

2. Send data to CalendarLink

Map event names, dates, and descriptions, optionally capturing RSVP data to personalize invites.

3. Publish the personalized invite

Get the Add-to-Calendar link back and integrate it in your communications for easy engagement.

Fire MoEngage Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Choose triggers like New Event or New RSVP to start automating workflows in MoEngage.

2. Map Add-to-Calendar Data

Ensure titles, dates, times, and attendees are correctly mapped for cohesive event management.

3. Create or Update User with Event Insights

Utilize MoEngage actions like Update User to log engagement or trigger relevant communication.

Pro Tips for MoEngage and Add-to-Calendar

• Leverage smart reminders to boost attendance at your events.
• Utilize analytics to identify the most effective engagement times.
• Choose brandable invite designs for consistent branding.
• Use subscription calendars to keep your audience updated automatically.