Why Use Calendar Links in Mixpanel

Add-to-Calendar links in Mixpanel boost attendance by providing instant calendar integration.

• Instant universal “Add to Calendar” links.
• Brandable invites for a cohesive experience.
• Click and attendance analytics for performance insights.
• Smart reminders reduce no-shows.

Using Calendar Links in Mixpanel Workflows

Turn Mixpanel Events into Calendar Invitations

1. Trigger on New or Updated Contact

Use Mixpanel to trigger events when a new contact is added or an existing contact is updated. This indicates intent to engage and is ideal for initiating a calendar event.

2. Send Data to CalendarLink

Configure Mixpanel to map names, event dates, and descriptions to CalendarLink, allowing optional RSVP capture for a tailored experience.

3. Publish the Invitation

Retrieve the 'Add-to-Calendar' link and share it through Mixpanel channels. This makes it easy for users to add events directly to their calendars.

Fire Mixpanel Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Choose the New Upcoming Event trigger to kickstart your Mixpanel workflow upon each CalendarLink event creation.

2. Map Add-to-Calendar Data

Automatically integrate event titles, dates, and attendee lists into Mixpanel, facilitating smooth calendar interactions.

3. Track Event Engagement

Log and analyze engagement metrics by using Mixpanel’s 'Track Event' action to monitor user interaction with event invitations.

Optimising Calendar Links in Mixpanel

• Ensure every message includes an 'Add to Calendar' link for better attendance.
• Analyze event links through click and attendance analytics for insights.
• Utilize brandable invites to maintain brand consistency.
• Leverage smart reminders to continually engage users.