Microsoft Advertising

Why Calendar Links Supercharge Microsoft Advertising

CalendarLink's Add-to-Calendar feature integrates seamlessly, turning your ads into interactive invitations, boosting attendance and engagement.

• Universal Add-to-Calendar links for Google, Outlook, and Apple.
• Time-zone and daylight-saving safe to ensure accurate scheduling.
• Boost attendance with smart reminders and notifications.
• Click and attendance analytics for data-driven decisions.

Using Calendar Links in Microsoft Advertising Workflows

Convert Microsoft Advertising Activity into Calendar Events

1. Create CalendarLink Actions for New or Updated Contacts

Use new or updated contact triggers to signal intention and personalize invites within your ads.

2. Map CalendarLink Data

Map contact names, event dates, and descriptions. Optionally include RSVP to collect responses directly.

3. Publish the Personalized Invite

Receive a unique Add-to-Calendar link for each contact and integrate it into your ad campaigns.

Fire Microsoft Advertising Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Select the New Event or Updated Contact trigger to start the process.

2. Map Add-to-Calendar Data

Seamlessly flow titles, dates, times, and attendees into your calendar events.

3. Add Contact to Customer List

Ensure engagement by adding contacts to your customer list for future interactions.

Optimising Calendar Links in Microsoft Advertising

• Utilize analytics to refine your campaign strategy.
• Create brandable invites to ensure consistent messaging.
• Embed Add-to-Calendar links directly within ad assets.
• Leverage smart reminders to maximize attendance.