Why Add-to-Calendar Works with Marketo

Adding calendar links to your Marketo workflows ensures faster invitation responses and reduces no-shows.

• Universal compatibility with Google, Outlook, Apple, and more.
• Brandable invites and landing pages for a seamless customer experience.
• Time-zone and daylight-saving adjustments ensure accuracy.
• Integration via Zapier, Make, API, and webhooks.

Using Calendar Links in Marketo Workflows

Turn Marketo Activity into Calendar Events

1. Automate with Key Marketo Triggers

Set CalendarLink to activate with triggers like New Upcoming Event, New or Updated Contact, or New RSVP to instantly gauge engagement.

2. Send Data to CalendarLink

Easily map names, dates, and descriptions to CalendarLink, capturing RSVP responses optionally for deeper insights.

3. Publish the Personalized Invite

Receive a tailored Add-to-Calendar link that your audience can effortlessly click to add events.

Fire Marketo Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Leverage triggers like New Event or RSVP to initiate workflows directly from CalendarLink.

2. Map Add-to-Calendar Data

Ensure titles, dates, times, and attendee details are synchronized efficiently from CalendarLink to Marketo.

3. Update Leads with New Data

Utilize actions such as Find or Create Lead to update records or send targeted messages.

Optimising Calendar Links in Marketo

• Use click and attendance analytics to measure engagement.
• Sync subscription calendars for real-time updates.
• Customize reminders to enhance user interaction.
• Embed calendar links in emails, social media, and web pages seamlessly.