GMass

Why Calendar Links Supercharge GMass

Add-to-Calendar links in GMass make your campaigns more effective by reducing no-shows with clear calls to action.

• Easy one-click Add-to-Calendar setup.
• Simplify scheduling across Google, Outlook, Apple, and more.
• Utilize smart reminders to decrease no-shows.
• Access click and attendance analytics to refine strategies.

Using Calendar Links in GMass Workflows

Turn Email Activity into Calendar Events

1. Create a CalendarLink for New or Updated Contacts

Use GMass triggers like New Contact, Email Opened, or Email Sent to signal when to create calendar events.

2. Send Data to CalendarLink

Map essential information such as names, dates, and descriptions. Optionally, capture RSVPs to gauge interest.

3. Publish the Personalized Invite

Receive the Add-to-Calendar link back and seamlessly embed it into future emails for easy scheduling.

Fire GMass Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Select triggers like New Event or RSVP to initiate actions in GMass workflows.

2. Map Add-to-Calendar Data

Ensure that titles, dates, times, and attendees flow accurately into your email campaigns for precise communication.

3. Remove Email Address From Campaign

Update a record or adjust your campaign strategy by removing non-engaging email addresses.

Optimising Calendar Links in GMass

• Embed Add-to-Calendar buttons in every outreach email.
• Analyze click and attendance data to adjust strategies.
• Utilize timezone safety to avoid scheduling mishaps.
• Continuously update invite templates for improved engagement.