Feathr

Why Use Calendar Links in Feathr

Using CalendarLink with Feathr results in lower no-shows and faster engagement, offering a clear action for attendees.

• Universal “Add to Calendar” link for all major platforms
• Branded event invites and landing pages
• Powerful click and attendance analytics
• Smart reminders & notifications for attendees

How Feathr Works with CalendarLink

Turn Feathr Activity into Calendar Events

1. Create a CalendarLink for each new or updated record

Whenever a contact is updated or a new event is upcoming in Feathr, generate a calendar link to keep users engaged.

2. Send data to CalendarLink

Map event names, dates, and descriptions. Optionally, capture RSVP details to maximize participation.

3. Publish the personalized invite

Get the universal Add-to-Calendar link and integrate it into your invites to sync events across all calendars.

Fire Feathr Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Select the New Event or Updated Contact trigger to initiate workflow processes within Feathr.

2. Map Add-to-Calendar Data

Ensure the smooth flow of event titles, dates, times, and attendee details into Feathr for streamlined communications.

3. Create or update a Feathr record

Use the Find or Create Person action to update your records or log engagements automatically, enhancing your marketing reach.

Optimising Calendar Links in Feathr

• Regularly update your subscription calendars to keep information fresh
• Leverage click analytics for improved targeting and interaction
• Customize branded invites that resonate with your audience
• Use smart reminders to reduce no-shows and secure attendance