Dotdigital

Why Add-to-Calendar Works with Dotdigital

Embedding Add to Calendar links in your emails or landing pages reduces no-shows and boosts engagement.

• Universal compatibility with Google, Outlook, and Apple calendars.
• Simple one-click, no-code setup.
• Track click-throughs and attendance with robust analytics.
• Integrates via Zapier, Make, API, and webhooks.

How Dotdigital Works with CalendarLink

Turn Dotdigital Activity into Calendar Events

1. Create a CalendarLink for each new or updated contact

Leverage triggers like New or Updated Contact and New Upcoming Event to signal intent.

2. Send data to CalendarLink

Map vital information like names, dates, and descriptions. Optionally capture RSVPs to enhance personalization.

3. Publish the personalized invite

Retrieve the Add-to-Calendar link to enrich your Dotdigital campaigns and increase event attendance.

Fire Dotdigital Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Initiate workflows with triggers like New Event or RSVP capture to streamline your processes.

2. Map Add-to-Calendar Data

Ensure seamless flow of titles, dates, times, and attendee information into your Dotdigital system.

3. Send Email Campaign

Update records, notify through email or SMS, and enhance engagement with targeted outreach.

Pro Tips for Dotdigital and Add-to-Calendar

• Consistently use Add to Calendar links to increase RSVP rates and reduce no-shows.
• Use analytics to measure click-through rates and adjust strategies accordingly.
• Test different messaging to see what's most effective in boosting attendance.
• Leverage time-zone safe features to cater to a global audience effortlessly.