Why Add-to-Calendar Works with Customer.io

Lower no-show rates and encourage faster responses with a clear Add-to-Calendar call-to-action.

• Universal Add to Calendar link supporting Google, Outlook, and Apple.
• Simple, no-code setup for effortless integration.
• Analyze attendance with click and RSVP analytics.
• Reduce no-shows with timezone-safe reminders and notifications.

Using Calendar Links in Customer.io Workflows

Turn Customer.io Activity into Calendar Events

1. Create a CalendarLink for New or Updated Contacts

Use triggers like New or Updated Contact in Customer.io to signify user interest and initialize calendar invites.

2. Send data to CalendarLink

Map names, dates, and descriptions to create personalized event invites, optionally capturing RSVPs for better tracking.

3. Publish the Personalized Invite

Generate and distribute Add-to-Calendar links back into your Customer.io campaigns, ensuring seamless engagement.

Fire Customer.io Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Trigger actions in Customer.io by selecting New Event, RSVP, or Updated Contact as the starting point.

2. Map Add-to-Calendar Data

Use titles, dates, times, and attendee information from CalendarLink to streamline data flow within Customer.io.

3. Create or Update a Person

Automatically update contact information or send follow-up messages using the Create or Update a Person action in Customer.io.

Optimising Calendar Links in Customer.io

• Use one-click setup to save time and reduce errors.
• Regularly analyze click and attendance data for insights.
• Leverage smart reminders to increase attendance rates.
• Create branded invites to reinforce brand consistency.