AdRoll

Why Calendar Links Supercharge AdRoll

Reduce no-shows and drive faster conversions by allowing users to add events directly to their preferred calendar.

• Universal 'Add to Calendar' links for Google, Outlook, Apple, and more.
• Brandable invites that boost your marketing efforts.
• Smart reminders ensure attendees never miss an event.
• Seamless integration with Zapier and other platforms.

Using Calendar Links in AdRoll Workflows

Turn AdRoll Activity into Calendar Events

1. Utilize New or Updated Contact

Identify when a new contact is added or an existing one is updated in AdRoll to signal potential interest.

2. Send data to CalendarLink

Map names, event dates, and descriptions, and optionally gather RSVPs to tailor engagement.

3. Publish the personalized invite

Retrieve the Add-to-Calendar link and share it via email, social, or embed on your site.

Fire AdRoll Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Choose a New Upcoming Event trigger to start the workflow.

2. Map Add-to-Calendar Data

Effortlessly flow event titles, dates, times, and attendees into your AdRoll campaign.

3. Add an Email Address to CRM Audience

Promptly update your CRM audience to keep communications and targeting precise and timely.

Optimising Calendar Links in AdRoll

• Embed links on your site for easy access.
• Use analytics to measure click and attendance rates.
• Set smart reminders to maximize attendance.
• Ensure calendar entries respect time-zone differences.