ActiveTrail

Why Use Calendar Links in ActiveTrail

Calendar links reduce no-shows and motivate quicker customer interaction with clear, actionable invitations.

• Universal Add to Calendar link for all major platforms.
• One-click, no-code setup saves time.
• Optional RSVP capture enhances event planning.
• Analytics for clicks and attendance help optimize engagement strategies.

Using Calendar Links in ActiveTrail Workflows

Turn ActiveTrail Activity into Calendar Events

1. Create a CalendarLink for incoming events

Trigger workflows when there's a New Upcoming Event, ensuring users never miss an important date.

2. Send data to CalendarLink

Map important event details like names, dates, and descriptions, and optionally capture RSVPs for seamless integration.

3. Publish the branded invite

Retrieve your personalized Add-to-Calendar link to share with your audience, increasing attendance rates.

Fire ActiveTrail Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Choose New Event or RSVP triggers to start the engagement process.

2. Map Add-to-Calendar Data

Ensure that event titles, dates, and attendee lists flow seamlessly into your ActiveTrail campaigns.

3. Update contacts automatically

Use the 'Create/Update Contact' action to keep your database up-to-date with every interaction.

Optimising Calendar Links in ActiveTrail

• Encourage invites with clear Add-to-Calendar buttons.
• Analyze attendance patterns using click and attendance analytics.
• Use smart reminders to reduce no-show rates.
• Keep in sync with subscription calendars.