Act-On

Why Use Calendar Links in Act-On

Adding calendar links directly into Act-On workflows significantly reduces no-shows and accelerates attendee engagement.

• Universal Add to Calendar compatibility for all devices
• Enhanced click and attendance analytics
• Smart reminders ensure timely participation
• Effortless integration through Zapier, Make, and API

How Act-On Works with CalendarLink

Turn Act-On Activity into Calendar Events

1. Use Act-On Triggers Like New or Updated Contact

Identify important marketing moments using triggers such as New or Updated Contact or New Form Submission to signal intent for event management.

2. Send Data to CalendarLink

Map essential fields like names, dates, and descriptions within Act-On. Optionally, include RSVP details for richer event interaction.

3. Publish the Personalized Invite

Retrieve the Add-to-Calendar link effortlessly and share it across preferred channels, maximizing event visibility.

Fire Act-On Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Utilize New Upcoming Event or New RSVP triggers within CalendarLink to initiate Act-On workflows.

2. Map Add-to-Calendar Data

Ensure seamless flow of event details, including titles, times, and attendees, from CalendarLink back into Act-On.

3. Update or Create Contact by Email

Leverage actions like Update or Create Contact in Marketing List by Email to dynamically engage with your audience.

Best Practices for automating Act-On Calendar Invites

• Use click and attendance analytics to refine future campaigns
• Brand your invites for consistent customer experience
• Set smart reminders to increase event attendance
• Leverage time-zone safety to ensure global reach