97Display

Why Add-to-Calendar Works with 97Display

CalendarLink integration reduces no-shows and accelerates leads' conversion by providing clear, actionable steps.

• Easily add events to Google, Outlook, or Apple calendars.
• Boost attendance with smart reminders and notifications.
• Monitor engagement through click and attendance analytics.
• Brandable invites showcase your business identity.

Using Calendar Links in 97Display Workflows

Turn 97Display Activity into Calendar Events

1. Create a CalendarLink for new leads

Trigger CalendarLink creation when a new lead registers through 97Display, enhancing customer engagement from the start.

2. Send data to CalendarLink

Map essential details like names, event dates, and descriptions. Optionally capture RSVP to keep track.

3. Publish the personalised invite

Retrieve the Add-to-Calendar link, allowing seamless integration into your marketing communications.

Fire 97Display Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Select a New Event trigger to initiate workflows directly within 97Display.

2. Map Add-to-Calendar Data

Use CalendarLink data to flow in event titles, dates, and attendee lists for streamlined operations.

3. Create Lead in 97Display

Automatically update records and create new leads in 97Display, ensuring no opportunity is missed.

Pro Tips for 97Display and Add-to-Calendar

• Always include 'Add-to-Calendar' links in client communications.
• Use analytics to refine event timings and increase attendance.
• Customize the branding of your invites to strengthen your brand presence.
• Synchronize subscription calendars to avoid double booking.