Why Add-to-Calendar Works with Pinterest

Increase attendance and actions with clear CTAs and fewer no-shows through universal calendar links.

• Universal Add-to-Calendar compatibility across Google, Outlook, and Apple
• Smart reminders and notifications for improved engagement
• Embed links on web, email, social, and mobile platforms
• Reduce no-shows and drive participation effectively

Using Calendar Links in Pinterest Workflows

Turn Pinterest Activity into Calendar Events

1. Create a CalendarLink for each new or updated Pin

Leverage triggers like New or Updated Contact and New Pin to signal user interest and engagement.

2. Send data to CalendarLink

Map essential information such as names, event dates, and descriptions, with an option to capture RSVPs.

3. Publish the personalized invite

Receive your universal Add-to-Calendar link and start sharing it across your Pinterest pins and boards.

Fire Pinterest Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Use triggers like New Event to initiate workflows, enhancing follower engagement.

2. Map Add-to-Calendar Data

Ensure titles, dates, and attendee details are accurately transferred to keep everyone informed.

3. Create Pin

Automatically create a new pin with ease, capturing audience attention and encouraging interactions.

Pro Tips for Pinterest and Add-to-Calendar

• Customize your invites to match your brand aesthetic on Pinterest
• Use analytics to track engagement and optimize content strategy
• Set up smart reminders to encourage timely RSVP responses
• Ensure time-zone changes don’t disrupt international events