Maropost Marketing Cloud

Why Add-to-Calendar Works with Maropost Marketing Cloud

With CalendarLink, reduce no-shows and drive faster responses by turning your Maropost marketing actions into clear calendar invitations.

• Universal Add to Calendar for all platforms
• Boost attendance with smart reminders
• Track engagement with analytics
• Brandable invites to reflect your identity

How Maropost Marketing Cloud Works with CalendarLink

1. Trigger Creation with New or Updated Contact

Utilize triggers such as New or Updated Contact or New Upcoming Event to signal a marketing opportunity.

2. Send Data to CalendarLink

Map essential details like names, dates, and descriptions into CalendarLink to facilitate smooth event creation, optionally capturing RSVP responses.

3. Publish the Personalized Invite

Retrieve the Add-to-Calendar link and integrate it within your branded campaigns for effortless scheduling and improved client engagement.

Fire Maropost Marketing Cloud Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Select triggers such as New Upcoming Event or RSVP to start the workflow.

2. Map Add-to-Calendar Data

Synchronize titles, dates, times, and attendee details from CalendarLink to Maropost Marketing Cloud effortlessly.

3. Update the Standard and Custom Fields of a Contact

Simply use the captured data to update a contact record, ensuring your Maropost database remains current and actionable.

Pro Tips for Maropost Marketing Cloud and Add-to-Calendar

• Integrate smart reminders to ensure high attendance
• Use branded invites to strengthen your campaign identity
• Leverage analytics to track RSVP and participation rates
• Create subscription calendars to keep your audience synced