Marketing 360

Why Add-to-Calendar Works with Marketing 360

Reduce no-shows and encourage immediate action with clear Add-to-Calendar links in every engagement.

• Universal Add-to-Calendar links for Google, Outlook, and Apple.
• Brandable invitations to create a cohesive look.
• Analytics to track click-through and attendance rates.
• Automatic RSVP capture for streamlined responses.

Add Calendar Links in Marketing 360: Triggers & Actions

Turn Marketing 360 Activity into Calendar Events

1. Create a CalendarLink for each new or updated contact

Leverage new or updated contact triggers in Marketing 360 to signal intent and engage users at the right moment.

2. Send data to CalendarLink

Map contact details such as names and email addresses, along with events’ dates and descriptions to CalendarLink. Optionally include RSVP links for a smoother user experience.

3. Publish the personalized invite

Retrieve the Add-to-Calendar link and integrate it back into your Marketing 360 emails or campaigns, driving clicks and engagement.

Fire Marketing 360 Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Choose triggers like a new event creation or RSVPs in CalendarLink to initiate Marketing 360 workflows.

2. Map Add-to-Calendar Data

Utilize titles, dates, and attendee lists from CalendarLink to populate your Marketing 360 records precisely.

3. Create or update a lead in Marketing 360

Automatically update contact information or create new leads, capturing engagement and maximizing your marketing efforts.

Optimising Calendar Links in Marketing 360

• Ensure calendar links are prominently placed in your marketing content.
• Utilize detailed analytics for informed decision-making.
• Customize the event details to fit your audience and brand.
• Regularly update calendars to keep information current and accurate.