Why Add-to-Calendar Works with Fathom

Add-to-Calendar links in Fathom reduce no-shows and accelerate team actions with clear calls to action.

• Universal “Add to Calendar” links for Google, Outlook, Apple, and more
• One-click, no-code setup for effortless integration
• Subscription calendars that keep events updated
• Smart reminders to ensure timely participation

How Fathom Works with CalendarLink

Turn Fathom Activity into Calendar Events

1. Create a CalendarLink for each new or updated row

When a New Highlight or New AI Summary is created in Fathom, instantly convert it into an event with a CalendarLink.

2. Send data to CalendarLink

Map essential elements like event name, date, and description. Optionally capture RSVP information for enhanced engagement tracking.

3. Publish the personalised invite

Receive the Add-to-Calendar link and share it via email, social media, or embed in a web page, boosting visibility and attendance.

Fire Fathom Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Set triggers in Fathom for new events from CalendarLink, including RSVPs and updated contact details.

2. Map Add-to-Calendar Data

Synchronize event titles, dates, times, and attendee details seamlessly into Fathom workflows.

3. Create a new row or update a row

Automatically update Fathom records or log new engagements upon detecting CalendarLink action triggers.

Optimising Calendar Links in Fathom

• Use analytics to track attendance and engagement through CalendarLink
• Regularly update calendar events for clarity and accuracy
• Enhance brand visibility with custom invite pages
• Utilize smart reminders to preemptively reduce no-shows