Why Add-to-Calendar Works with Facebook Custom Audiences

Lower no-shows and ensure faster action with clear calendar-based calls-to-action.

• Universal “Add to Calendar” links for Google, Outlook, Apple, and more.
• Brandable invites and landing pages that stand out.
• Smart reminders and notifications boost engagement.
• Analytics to track clicks and attendance effectively.

Using Calendar Links in Facebook Custom Audiences Workflows

Turn Facebook Custom Audiences Activity into Calendar Events

1. Trigger with New or Updated Contact

Utilize the New or Updated Contact triggers in Facebook Custom Audiences to initiate calendar actions.

2. Map Data for CalendarLink

Seamlessly map names, dates, and descriptions to create personalized calendar invites, with optional RSVP capture.

3. Publish the Invite Directly

Receive a universal Add-to-Calendar link, ready for sharing across digital platforms.

Fire Facebook Custom Audiences Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Select triggers like New Event or Updated Contact to sync with Facebook Custom Audiences.

2. Map Add-to-Calendar Data

Ensure accurate data flow, like event titles, dates, times, and attendee lists, directly into your workflow.

3. Create or Update Engagement Records

Update records or log user engagement using actions like Add Email to Custom Audience.

Optimising Calendar Links in Facebook Custom Audiences

• Use analytics to monitor invite performance and adjust strategies.
• Leverage brandable pages to maintain consistent imagery and messaging.
• Ensure time-zone accuracy to prevent scheduling mishaps.
• Utilize Zapier integrations for extensive automation potential.