Direct Mail

Why Add-to-Calendar Works with Direct Mail

Lower no-shows and prompt faster action with CalendarLink’s clear Add-to-Calendar calls-to-action.

• Boost attendance with universal 'Add to Calendar' links.
• No-code setup ensures ease of use.
• Benefit from click and attendance analytics.
• Keep events timely with smart reminders & notifications.

How Direct Mail Works with CalendarLink

Turn Direct Mail Activity into Calendar Events

1. Trigger with New or Updated Contact

Start by detecting a new or updated contact within Direct Mail, triggering an instant integration with CalendarLink.

2. Send Data to CalendarLink

Map contact details, event names, and dates to CalendarLink. Optionally include RSVPs to gauge interest.

3. Publish the Customized Invite

Generate and receive the Add-to-Calendar link to share with your contacts, ensuring seamless integration.

Fire Direct Mail Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Select a trigger such as a New Event or RSVP to initiate a workflow within Direct Mail.

2. Map Add-to-Calendar Data

Effortlessly transfer event details like titles, dates, and times while keeping track of attendees.

3. Update Contact Information

Automatically update or create contact records based on Add-to-Calendar interactions.

Pro Tips for Direct Mail and Add-to-Calendar

• Embed Add-to-Calendar links in your emails for easy access.
• Utilize click analytics to refine your campaign strategies.
• Ensure time-zone and daylight saving accuracy for global campaigns.
• Capture RSVPs to understand audience engagement.