BirdSend

Why Use Calendar Links in BirdSend

Add-to-Calendar links ensure fewer no-shows by making event adoption quick and easy.

• Add-to-Calendar links are universal, working across Google, Outlook, and Apple.
• Setup is one-click and requires no coding knowledge.
• Clickable analytics track attendance and engagement.
• Smart reminders keep attendees informed and attendances up.

Using Calendar Links in BirdSend Workflows

Create Calendar Invites from BirdSend Activities

1. Leverage Triggers for Event Automation

Utilize triggers like New or Updated Contact and New RSVP to signal engagement intent within BirdSend.

2. Send Data to CalendarLink

Map details such as event names, dates, and descriptions. Optionally capture RSVPs to gauge interest.

3. Share the Calendar Invitation

Publish a personalized invite, complete with an Add-to-Calendar link, ensuring seamless calendar integration.

Fire BirdSend Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Select triggers such as New Upcoming Event or RSVP to automate workflows.

2. Map Add-to-Calendar Data

Ensure titles, dates, times, and attendees sync flawlessly from CalendarLink to BirdSend.

3. Update Engagement Records

Use actions like Find a Contact in the system by ID or Unsubscribe Contact for streamlined engagement tracking.

Optimising Calendar Links in BirdSend

• Use Add-to-Calendar for all major email campaigns to ensure high visibility.
• Leverage brandable invites for a consistent user experience.
• Utilize analytics to optimize future event timing and content.
• Send smart reminders to boost attendance and reduce late arrivals.