BDOW (FKA Sumo)

Why Use Calendar Links in BDOW (FKA Sumo)

Calendar links ensure clear call-to-actions, reducing no-shows and accelerating conversion rates.

• Universal Add-to-Calendar links for Google, Outlook, and Apple.
• Tap-click setup with no coding required.
• Integration via Zapier, webhooks, and API.
• Smart reminders and notifications enhance engagement.

Add Calendar Links in BDOW (FKA Sumo): Triggers & Actions

Turn BDOW (FKA Sumo) Activity into Calendar Events

1. Create a CalendarLink for each new or updated row

Use BDOW's New or Updated Contact trigger to track engagement and signal intent automatically.

2. Send data to CalendarLink

Map your names, dates, and descriptions, with optional RSVP capture, ensuring seamless data flow.

3. Publish the personalised invite

Retrieve your Add-to-Calendar link and embed it within your marketing touchpoints.

Fire BDOW (FKA Sumo) Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Choose the New Event or RSVP trigger to initiate automated workflows within BDOW.

2. Map Add-to-Calendar Data

Sync event titles, dates, and details directly into your BDOW database for efficient processing.

3. Records a Social Proof Event

Update your system with the new contact engagement data for enhanced campaign insights.

Optimising Calendar Links in BDOW (FKA Sumo)

• Customize your brand’s invite and landing pages seamlessly.
• Analyze click-through and attendance to refine strategies.
• Utilize smart reminders to boost engagement.
• Ensure time-zone and daylight-saving compliance for global reach.