The Best Way to Use Add-to-Calendar Links in E-Mails

Sending an event invitation is easy. Getting people to actually show up? That’s the hard part. Adding Add-to-Calendar links to your e-mails is one of the most effective ways to increase attendance, specifically boosting event attendance as your main goal. Instead of relying on memory, your recipients save the event directly to their calendar with one click—no extra steps required.

Whether you’re sending campaigns with Mailchimp, Klaviyo, or MailerLite, the process is simple when you use CalendarLink. These calendar entries act as a reminder for upcoming events, helping reduce forgetfulness and prompting users to attend. Saving events to calendars not only simplifies the process but also boosts engagement with your audience.

Why Add-to-Calendar Links in Emails Work

Email inboxes are crowded. According to our CalendarLink survey, the average office worker receives over 120 emails per day. Your event invite can easily get lost unless you give readers a way to act immediately.

An Add-to-Calendar link turns your email into a direct event invitation. Recipients don’t just read about your event, they save it to their personal calendar (Google, Outlook, Apple, and more), making it easier for the user to remember and attend. With just a few clicks, users can add events to their calendars, streamlining the process and increasing engagement. Once it’s on their calendar, it comes with built-in reminders and less risk of no-shows. The link enables users to quickly add events to their preferred calendar platform.

How to Add Calendar Links in Mailchimp?

Mailchimp is one of the most popular e-mail marketing platforms for event promotion. To add an Add-to-Calendar link in Mailchimp:

1. Create your event in CalendarLink.
2. Generate your unique Add-to-Calendar link.
3. Insert the link into your Mailchimp campaign as a button (e.g., “Save to Calendar”) or hyperlink.

Your audience can now add your event in one click. Mailchimp handles the email distribution, while CalendarLink ensures compatibility across all major calendars. This includes direct support for Google Calendar, Outlook calendar, and Yahoo, making it easy for recipients to add events regardless of their preferred calendar platform.

How to Add Calendar Links in Klaviyo?

Klaviyo is widely used in e-commerce and B2B campaigns, making it ideal for webinars, product launches, and sales events, as well as appointments and meeting scheduling. To integrate CalendarLink in Klaviyo:

1. Build your event inside CalendarLink and customize with your branding.
2. Copy your Add-to-Calendar URL.
3. Paste the link into a Klaviyo button block or text link.

For best results, pair the Add-to-Calendar link with RSVP functionality, including an RSVP button in your Klaviyo campaigns, so you can track who’s planning to attend directly from your Klaviyo campaigns.

How to Add Calendar Links in MailerLite?

MailerLite is known for its simplicity. To add an Add-to-Calendar link:

1. Generate your unique event link with CalendarLink.
2. Add a button block in MailerLite and set the button action to open your CalendarLink.
3. Use clear call-to-action text like “Add to Calendar” or “Save the Date.”

This works perfectly for email newsletters, event announcements, or recurring workshops. Embedding Add-to-Calendar links in your email newsletters makes it easy for recipients to add upcoming events directly to their calendars. Encourage your audience to subscribe to your event calendar for ongoing updates and easy access to all your upcoming events.

Why CalendarLink Is the Best Way

While Mailchimp, Klaviyo, and MailerLite are excellent tools for sending emails, none of them offer built-in Add-to-Calendar functionality. That’s where CalendarLink makes the difference: a key feature is its quick and easy way to add events to any calendar, enhancing user engagement and simplifying event management for every recipient.

• Universal Compatibility: Google, Apple, Outlook, and more—all supported. Users can add events to their own calendar, regardless of the service or device they use.
• No Downloads or Files: Skip confusing .ics files. CalendarLink eliminates the need for downloading a file, such as an ICS file, with an add to calendar link and it works on any device, including desktop, mobile, or computer.
• Automated Reminders: Events added through CalendarLink trigger calendar notifications automatically.
• Analytics: Track who clicked your links and where responses came from.

CalendarLink provides access to event details, including location, end time, and subject, for each recipient, ensuring all event details are clear and accurate.