SegMetrics

Why Add-to-Calendar Works with SegMetrics

Boost engagement and reduce missed opportunities with clear, action-oriented calendar invites.

• Universal Add to Calendar link for every platform.
• Customizable, brandable invite pages.
• Smart reminders to reduce no-shows.
• RSVP capture for confirmed attendance.

Add Calendar Links in SegMetrics: Triggers & Actions

Turn SegMetrics Activity into Calendar Events

1. Set Up CalendarLink for New Leads or Events

Use SegMetrics triggers like New or Updated Contact or New Upcoming Event to start the flow and signal potential interest.

2. Map Your Data to CalendarLink

Match relevant fields such as event names, dates, and descriptions within CalendarLink. Optionally, capture RSVPs for precise attendance tracking.

3. Publish the Personalized Invite

Retrieve and share the Add-to-Calendar link to ensure your event is marked on attendees' calendars instantly.

Fire SegMetrics Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Utilize triggers such as New Event or RSVP updates from CalendarLink to initiate workflows in SegMetrics.

2. Map Add-to-Calendar Data

Ensure seamless data flow, including titles, dates, and attendee lists, to keep your campaigns on track.

3. Record Event Interaction

Log engagement by adding a Pageview or updating Contact information in SegMetrics for focused marketing efforts.

Best Practices for automting SegMetrics Calendar Invites

• Create clear, branded invites to improve user response.
• Leverage analytics to refine targeting and timing.
• Use subscription calendars to keep your audience updated.
• Incorporate smart reminders to minimize no-shows.