Why Add-to-Calendar Works with Pardot

CalendarLink's features reduce no-shows and prompt immediate actions with clear calls-to-action.

• Embed universal Add-to-Calendar links with ease.
• Track attendee behavior with click and attendance analytics.
• Brand each invitation to keep consistent with your marketing.
• Synchronize events across all major calendars effortlessly.

How Pardot Works with CalendarLink

Turn Pardot Activities into Calendar Events

1. Use CalendarLink with New or Updated Prospect

Utilize triggers like New or Updated Prospect to signal interest and initiate calendar links for immediate engagement.

2. Send Data to CalendarLink

Map important details such as event names, dates, and descriptions to create a comprehensive calendar invite. Capture RSVPs optionally.

3. Publish the Personalized Invite

Receive the Add-to-Calendar link and distribute it through your Pardot email campaigns and landing pages.

Fire Pardot Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Set triggers for New Upcoming Event or New RSVP to initiate workflows in Pardot.

2. Map Add-to-Calendar Data

Automate data flow including event titles, dates, times, and attendees between systems.

3. Create or Update Prospects

Automatically update existing records or create new ones in Pardot when events are logged.

Optimising Calendar Links in Pardot

• Utilize click analytics to refine your invitation strategies.
• Personalize links to enhance the recipient's engagement.
• Automate smart reminders to encourage timely responses.
• Ensure compatibility across web, email, and social platforms for broader reach.