Why Calendar Links Supercharge MailerLite Classic

Reduce no-shows and enhance event engagement with Add-to-Calendar links, ensuring swift action and clear invitations.

• Universal Add-to-Calendar links across platforms
• Brandable invite and landing pages
• Smart reminders and notifications
• Click and attendance analytics

How MailerLite Classic Works with CalendarLink

Turn MailerLite Classic Activity into Calendar Events

1. Create a CalendarLink for each new or updated contact

Triggers like New Subscriber, Campaign Sent, or New RSVP signal intent, allowing automated calendar event creation.

2. Send data to CalendarLink

Map subscriber data including names, event dates, and descriptions, optionally capturing RSVP information.

3. Publish the personalized invite

Receive the Add-to-Calendar link back, ensuring smooth embedding in MailerLite campaigns.

Fire MailerLite Classic Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Begin with selecting triggers like New Upcoming Event or New Subscriber to start workflows.

2. Map Add-to-Calendar Data

Flow event titles, dates, and attendee information seamlessly into MailerLite workflows.

3. Create a new row or update a row

Update subscriber records or log engagements using actions like Create/Update Subscriber or Find a Contact by ID.

Optimising Calendar Links in MailerLite Classic

• Utilize click analytics to refine audience targeting
• Leverage subscription calendars to keep content fresh
• Ensure invites are brand-consistent with landing page customizations
• Send smart reminders to minimize last-minute cancellations