Why Add-to-Calendar Works with MailerLite

Effortlessly lower no-shows and prompt faster actions with clear Add-to-Calendar CTAs in your MailerLite campaigns.

• Boosts attendance with smart reminders
• Reduces no-shows by syncing events across calendars
• Works seamlessly on web, email, and mobile
• Provides analytics on clicks and attendance

Using Calendar Links in MailerLite Workflows

Create Event Triggers with Calendar Links

1. Create a CalendarLink for New Subscriber Events

Utilize triggers like New or Updated Contact and Campaign Sent to kickstart event linking.

2. Send Data to CalendarLink

Map subscriber names, email details, and event info to enhance Add-to-Calendar functionality, optionally including RSVP options.

3. Publish the Personalized Invite

Retrieve your custom Add-to-Calendar link and share in MailerLite campaigns for seamless event integration.

Fire MailerLite Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Enable New Event triggers to initiate workflows or respond to new RSVPs.

2. Map Add-to-Calendar Data

Streamline title, date, time, and attendee details from calendar events into MailerLite.

3. Create a Draft Campaign

Leverage the event data to update records and create personalized MailerLite campaigns.

Optimising Calendar Links in MailerLite

• Embed Add-to-Calendar links in every campaign
• Analyze attendance patterns with click analytics
• Use timezone features to prevent scheduling mishaps
• Setup smart reminders to keep attendance high