Why Add-to-Calendar Works with Google Analytics 4

CalendarLink reduces no-shows and speeds up user engagement with clear calendar invites in Google Analytics 4.

• Universal Add to Calendar link working with Google, Outlook, Apple, and more.
• Custom brandable invite pages improve engagement.
• Smart reminders cut through distraction and boost attendance.
• Comprehensive click and attendance analytics provide actionable insights.

How Google Analytics 4 Works with CalendarLink

Turn Google Analytics 4 Activity into Calendar Events

1. Trigger with New Conversion Event

Capture insights from new conversion or event data and use them to create engaging calendar links.

2. Send data to CalendarLink

Map your data: include precise names, dates, and details. Optionally capture RSVPs for deeper insights.

3. Publish the Personalised Invite

Receive a unique Add-to-Calendar link back, ready to share across platforms to supercharge your user engagement.

Fire Google Analytics 4 Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Select a trigger for a New Event, New RSVP, or Updated Contact to initiate a Google Analytics 4 activity.

2. Map Add-to-Calendar Data

Import and integrate event titles, dates, times, and attendee details accurately into your analytics workflow.

3. Create a new event or log engagement

Seamlessly find and create Measurement Events, logging user interactions and boosting analytic accuracy.

Optimising Calendar Links in Google Analytics 4

• Use smart reminders to increase event participation.
• Leverage analytics to refine your invite strategies.
• Create brandable invites to enhance user experience.
• Maintain synchronized calendars to avoid time-zone related errors.