Why Add-to-Calendar Works with Google Ads

Reduce no-shows and drive faster action with a clear call-to-action from CalendarLink.

• Universal 'Add to Calendar' link supports all major platforms.
• Branded invites enhance campaign professionalism.
• Analytics give insights into engagement and attendance.
• Smart reminders ensure key dates aren't missed.

Add Calendar Links in Google Ads: Triggers & Actions

Turn Google Ads Activity into Calendar Events

1. Utilize Triggers from New Campaigns

Leverage triggers like 'New Campaign' or 'New Lead Form Entry' to automatically initiate CalendarLink actions.

2. Send Data to CalendarLink

Map Google Ads data such as campaign names and dates, and optionally capture RSVP information.

3. Publish the Personalized Invite

Receive a universal 'Add-to-Calendar' link to integrate within your ad campaigns for maximum impact.

Fire Google Ads Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Start with selecting the creation of a new event or updated contact as a trigger.

2. Map Add-to-Calendar Data

Easily flow in details like titles, dates, and attendee information into your campaigns.

3. Set Campaign Status or Find Campaign by Name

Update records or log engagement using actions like 'Set Campaign Status' to track success effectively.

Optimising Calendar Links in Google Ads

• Embed links in social media ads to increase clicks.
• Track attendance with advanced analytics.
• Use RSVP capture for detailed audience insights.
• Schedule reminders to nudge attendees closer to events.