CleverTap

Why Use Calendar Links in CleverTap

Boost attendance and engagement through clear Add-to-Calendar calls-to-action that minimize no-shows.

• Universal Add-to-Calendar compatibility
• Brandable invites increase brand visibility
• Subscription calendars keep everything synchronized
• Analytics offer insights into attendance patterns

Using Calendar Links in CleverTap Workflows

Turn CleverTap Activity into Calendar Events

1. Create a CalendarLink for New or Updated Contacts

Utilize triggers like New or Updated Contact to signal customer interest and send them an Add-to-Calendar invitation.

2. Map data to CalendarLink

Map attributes such as names, dates, descriptions, and optionally RSVP details to craft a personalized event experience.

3. Publish the personalized invite

Retrieve the universal Add-to-Calendar link to distribute within your marketing campaigns.

Fire CleverTap Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Select triggers like New Event or New RSVP to keep your workflows responsive and efficient.

2. Map Add-to-Calendar Data

Ensure titles, dates, times, and attendee information sync smoothly to automate follow-up actions.

3. Create/Update User Profile

Update user profiles or send targeted messages based on event engagement, using CleverTap's action tools.

Optimising Calendar Links in CleverTap

• Embed Add-to-Calendar links across channels to maximize reach
• Utilize click analytics to refine marketing strategies
• Schedule smart reminders to boost attendance
• Maintain event relevance with time-zone safe syncing