Why Add-to-Calendar Works with Facebook Conversions

Reduce no-shows and encourage faster actions by turning Facebook interactions into direct calendar invites.

• Universal “Add to Calendar” integration
• Brandable invite & landing pages
• Subscription calendars that stay synced
• Click + attendance analytics

Using Calendar Links in Facebook Conversions Workflows

Turn Facebook Conversions Activity into Calendar Events

1. Automate with Event Triggers

Utilize triggers like New or Updated Contact and New Upcoming Event to initiate calendar invites.

2. Map Seamless Data Transfers

Map names, event dates, and descriptions into an Add-to-Calendar link, optionally capturing RSVP.

3. Deliver Invites Directly

Receive a personalized Add-to-Calendar link to share directly with your audience.

Fire Facebook Conversions Workflows from CalendarLink triggers

1. Capture a New CalendarLink Event

Select triggers like New Event or Updated Contact to begin.

2. Map Add-to-Calendar Data

Translate event titles, dates, times, and attendee lists into actionable data.

3. Publish Event Data to Conversions API

Use actions like Publish lead events to Conversions API to record engagement and action analytics.

Pro Tips for Facebook Conversions and Add-to-Calendar

• Enable Smart reminders & notifications
• Optimize click + attendance analytics
• Use one-click, no-code setup for fast integration
• Ensure time-zone & daylight-saving compliance