Subscription Calendars: 4 Features To Expect In 2024
If you’re part of a business that hosts events, chances are you’re familiar with the “add to calendar” button. One click and your customers can add next week’s webinar to their schedule. But did you know that there’s a way you can create events that will automatically update in your customers’ calendars every time you make a change? It’s a feature called a subscription calendar, and it can make a world of difference by keeping your customers informed every step of the way.
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What Is A Subscription Calendar?
A subscription calendar is exactly what it sounds like: a collection of events that users can add to their own calendar application. But while an “add to calendar button” allows you to add one unchanging event to your calendar, a subscription calendar will automatically update each event anytime it changes. That means if your weekly work meeting gets pushed to 1030am instead of 10am, your calendar will automatically adjust the time for all future meetings.
How To Create A Subscription Calendar
You’ll need a specific application in order to create your own subscribable calendar. That way, when you make edits to the events within the application, the application itself will send the updates to your subscribers.
We built CalendarLink to be an easy-to-use, intuitive subscription calendar app. It’s free to sign up for and allows you to create unlimited events for your subscribers. Here’s how it works:
Create your events Once you’ve started your free account, you can begin creating your events. Enter in details like the event name, location, and start and end time. You can even add your own logo or customized design for a bit of personalized flair.
Review your collection Once you’ve created your events, you can preview your calendar collection to make sure it looks the way you want it to. Your subscribers have the option of subscribing to all events or to whichever ones they choose.
Share your collection Sharing your collection is easy–simply copy and paste the link wherever you reach customers, such as an email campaign, landing page, or social media platform.
Enter in updates Anytime you need to update your events, your subscribers will receive an automatic update and notification directly in their calendars.
4 Top Features Of Subscription Calendars In 2024
As technology becomes more advanced, subscription calendars can do some pretty helpful things for your business. Here are a few cool features you’ll see this year:
Automated event creation Subscription calendars just became that much easier. Using Zapier or one of CalendarLink’s Smart Links, you can automate your event creation with the click of a button. Zapier has features allowing you to automatically create Facebook posts for your events, post upcoming events to WordPress, and more.
Personalized events You can personalize your events by adding special “personalization fields” to your event link, adding an extra human touch by calling your subscribers by name.
RSVP events Another great tool is the RSVP event feature, which allows you to customize your event based on the maximum number of attendees and the questions you want them to answer. Attendees will even get the option of updating their responses by email.
Subscription tracking CalendarLink also allows you to measure how many active subscribers you have at any moment. You can track views, RSVPs, and who is subscribing to which event. It even uses source tracking to show how your subscribers found you.
If you’re interested in learning more about what subscription calendars are and how to make them work for your business, sign up for your free account today!