The ultimate Call-to-Action (CTA)

We’ve all encountered those generic ‘Click here’ or ‘Learn more’ buttons that do little to inspire action. But what if there was one CTA that consistently performed better than the others?

Well, there is. We found the best-performing CTA to be "Add to Calendar".

Why “Add to Calendar” Is More Than Just a Button

Let's get to the point.

✔ Easy -  it's very clear & to the point

✔ Accessible - it only takes one click, no sign up or other effort

✔ Repeatable - use it at the start, middle and end of a campaign

✔ Multichannel - use it anywhere: on web, email & social media

✔ Measurable - track who clicked and improve ROI

That's the high-level view, but there are plenty of reasons that this CTA encourages people to act more than other lackluster CTAs. First, an “Add to Calendar” button offers a unique advantage. Unlike traditional CTAs that often rely on persuasion or urgency, the "Add to Calendar" button offers a direct, low-commitment path to conversion. It bypasses the decision fatigue associated with typical CTAs like "Buy Now" or "Sign Up."

By simply adding an event to their calendar, users commit to a future action without feeling pressured. This removes friction from the conversion process, making it more likely to succeed.

It also taps into positive human motivations. People inherently value organization and time management. By offering a tool to streamline their schedule, this CTA aligns with these desires. Contrast this with CTAs that demand immediate attention or financial investment, which can often induce stress or hesitation, and immediate buyer regret.

Lastly, the "Add to Calendar" button taps into another positive human motivation - community and shared experience. Events are about connecting with others, learning something new, or enjoying shared interests. By adding an event to their calendar, people are not just committing to an action, but also to a social experience. This sense of belonging and anticipation can significantly boost attendance rates.

And best of all: it takes your next Call-to-Action right inside the user's calendar! There's no higher opening rate than calendar notifications.

Combining "Add to Calendar" With Other Marketing Boosts

By strategically combining the "Add to Calendar" button with other marketing tactics, you can create a campaign that drives attendance and maximizes ROI.

For example, you can use personalization to tailor the message to each recipient, increasing the likelihood of engagement. You could segment your audience based on demographics, interests, or purchase history, and craft content that resonates with each group.

Timing is crucial in marketing. But with an Add-to-Calendar CTA you can almost never be wrong. By strategically placing your "Add to Calendar" button within each touch point, you can maximize its impact.

In short, "Add to Calendar" is the best CTA you can get, and you can make it even more powerful.

That's why we created CalendarLink

Create your Add-to-Calendar events, share them anywhere, and track the results inside our app!

‍